“Define what the product will do before you design how the product will do it.”
— Alan Cooper

To me, design begins with defining purpose, use, and impact before form. I focus on what a product must do, how people will interact with it, and what constraints truly matter — mechanical, human, and environmental. Form is not the starting point, but the result of these decisions.

My background in engineering and robotics shapes this approach. I break problems down into structure, movement, and human use, then rebuild them into clear, functional systems. Environmental impact is part of that process as well — reducing unnecessary material, avoiding short-lived solutions, and designing things meant to last.

Design, in my view, is not about adding more, but deciding what is necessary.